This article is published in collaboration with Statista
by Felix Richter
With Easter just around the bend, we thought we’d take a look at some of the figures behind one item traditionally linked to the springtime festivities: chocolate. After all, according to the National Confectioners Association, Easter ($5.1 billion) surpassed even Valentine’s Day ($4.4 billion) in terms of confectionary sales in the United States in 2022, while coming in after the Winter Holidays ($6.8 billion) and Halloween ($6.0 billion).
Chocolate sales are expected to hit record highs of approximately $52.9 billion in the United States in 2023, according to analysts from Statista’s Consumer Market Insights. As the following chart shows, the chocolate confectionery market can expect continued growth for at least the next four years, with the market expected to grow annually by 3.47 percent (CAGR 2023-2027).
In terms of average revenue per capita, this year consumers are expected to spend an average of $157 each on chocolate confectionery, while the average amount of chocolate consumed per U.S. person is estimated at around 8.85 kilograms in 2023.
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