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Hotel Chains Show Stronger Growth Than Independently-Run Properties in Europe
This article is published in collaboration with Statista
by Shanhong Liu
Chain hotels in Europe are growing at a greater speed than independent hotels. Prior to the COVID-19 pandemic, the number of properties owned by chains had seen steady growth, while that of those owned by independent hotels had stagnated. The pandemic hit the chains harder, however, resulting in a 10 percent year-on-year decrease in the number of properties in 2020. Nevertheless, hotel chains were able to recover in 2021, boasting a growth rate of 12.9 percent, while independent hotels did not manage to make up for lost ground.
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