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Where Reddit Is the Most r/popular

This article is published in collaboration with Statista

by Florian Zandt

2021 has been a real success story for Reddit. Starting off with the meteoric rise of its forum, or subreddit, r/wallstreetbets surrounding the GameStop stock speculations and capping off the year with the announcement of going public past Wednesday and an increase of monthly active mobile users from 40 million in Q4 2020 to 58 million in the third quarter of 2021, the discussion platform has firmly cemented its place in modern social media hierarchy. This is also exemplified by the number of regular users in key markets, as our chart indicates.

According to data from our Statista Global Consumer Survey, 19 percent of U.S. social media users frequently visit Reddit. Other major countries with English as their first language like Canada, Australia and the UK also manage to crack the top 5 of this list. Apart from these countries, the social media platform is especially popular in India, with 16 percent of survey participants claiming they regularly scroll through the discussions on the site. Spots six, seven and eight go to the Netherlands and the Nordic countries of Finland and Sweden, respectively, where more than a tenth of the social media populace identifies as frequent Reddit users

Even before announcing its IPO, Reddit managed to improve all its relevant metrics over the last twelve months. Its users wrote 366 million posts across more than 100,000 active communities, a year-on-year increase of 19 percent, pushing the overall number of posts to more than 2.3 billion according to company data. Still, the discussion platform isn't exempt from problems plaguing the internet in general and social media in particular. In 2020, Reddit had to take down 85 million content pieces categorized as spam, roughly 56,000 posts with hateful content and approximately 46,000 posts sexualizing minors.

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