AI in Travel: High Hopes, Real Worries

This article is published in collaboration with Statista

by Thomas Hinton

AI holds incredible potential for the travel and tourism industry, from personalized itineraries to overcoming language barriers. 66% percent of travelers believe that AI will make travel easier and more efficient. But there is a flip side to this enthusiasm. According to Booking.com’s Global AI Sentiment Report, almost half of surveyed travelers worry that AI could introduce bias that reinforces stereotypes or discrimination. Furthermore, 38% believe that budget travelers may be deprioritized by the technology.

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