top of page

Create and Learn Books - a quick and easy way to learn by doing

Streaming Accounts for Nearly 40% of U.S. TV Consumption

raquelasg7

This article is published in collaboration with Statista 

by Felix Richter


Beginning with the success of Netflix‘s all-you-can stream model, there has been a dramatic shift in TV consumption over the past decade. Consumers quickly came to appreciate the flexibility, ease-of-use and affordability of Netflix and other streaming services that inevitably followed, making life increasingly hard for broadcast TV networks, cable TV providers and traditional pay-TV channels such as HBO.


As more and more media companies jumped on the streaming bandwagon, consumers now have a plethora of choices, no matter if they prefer movies and series (Netflix, Disney+, Prime Video, etc.), documentaries (Discovery+ and others) or sports (ESPN+, DAZN). With the exception of live sports, which is one of the last strongholds of linear TV, streaming services have taken over a large chunk of TV consumption in the U.S. and around the world.


According to Nielsen’s The Gauge, a monthly report on TV viewing behavior in the United States, streaming services surpassed cable TV for the first time in July 2022, when it accounted for 34.8 percent of daily TV consumption, versus 34.4 percent for cable and 21.6 percent for broadcast. Since then, streaming’s share of TV viewing increased further, peaking at 38.7 percent in July 2023 before declining slightly to 37.5 percent in September. The decline wasn’t caused by streaming’s weakness, whoever, but by the start of the college football and NFL season, which provided a big boost to broadcast viewing, which increased its share from 20 percent in July to 23 percent in September.


Start leaning Data Science and Business Intelligence tools:


reateandlearn#analytics#dashboard#finance#accounting#tableau#powerbi#excel#sales#datascience#businessintelligence




Comentarios


The 100 Page Book - Python

Uncomplicated and easy to assimilate structure

Python The 100 page book - cover.png

Power BI – Business Intelligence Clinic

One dataset multiple solutions. Start your journey into the Business Intelligence world with this book.

Power BI 2019.jpg

Excel – Business Intelligence Clinic

One dataset multiple solutions. Start your journey into the Business Intelligence world with this book.

Excel BI ebook 2019.jpg

Power BI, Excel and Tableau – BI Clinic

Learn how to create Dashboard using Power BI, Excel and Tableau.

BI Clinic Complete Single cover.jpg

Power BI Academy: HR Recruitment

Create a complete dashboard for Human Resources. Bonus: 10 Templates

ebook.png

Tableau – Business Intelligence Clinic

One dataset multiple solutions. Start your journey into the Business Intelligence world with this book.

Tableau ebook 2019.jpg

Thanks for submitting!

Subscribe to get tips and free material

For any inquiries, please contact us:

Success! Message received.

© Brain Words

bottom of page