TV Still the Top Medium for Ads in the U.S.
This article is published in collaboration with Statista
by Katharina Buchholz
Advertisers are always looking for more eyeballs and, according to Statista Consumer Insights, they are still finding most of them in front of TV sets. Out of 60,000 U.S. adults surveyed between 2022 and 2023, 47 percent said they had seen TV ads in the previous four weeks. Yet, digital ad formats were not far behind. 44 percent of respondents said they had seen ads on social media, followed by 37 percent who had taken note of video streaming ads as well as video portal ads (such as ads on YouTube).
Search engine ads and those on billboards reached the same number of people, with radio just very slightly behind - still registering for a third of all respondents. 29 percent of respondents also remembered receiving ads in the mail in the four weeks prior to the survey, while 16 percent said they saw them in newspapers during this time period. Ads that fewer people said they had seen were those in email newsletters (11 percent), blogs and forums (11 percent) and editorial websites like those of news outlets and magazines (14 percent).
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