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Dolls & Stuffed Toys Still Successful in Asian Countries


This article is published in collaboration with Statista

by Florian Zandt


While digital toys and entertainment media for children and adults alike have become increasingly important over the last decades, business with traditional physical toys like dolls and plush animals still has room to grow in some markets. As data from our Statista Market Insights shows, especially so-called developing economies still have an appetite for physical play.


China, for example, will be responsible for an estimated share of 20 percent of the global revenue generated in the dolls and stuffed toys segment in 2023, with sales amounting to roughly $12.4 billion. The industry's future in the People's Republic also seems relatively bright, with a compound annual growth rate (CAGR) of approximately 7 percent until 2027.


Apart from South Africa, the top 8 ranking of the countries with the highest revenues in said segment includes every single BRICS country, an acronym coined in 2011 for Brazil, Russia, India, China and South Africa. These countries also exhibit the highest potential growth rates, with Brazil and India leading the pack with a CAGR of 8.6 and 8 percent, respectively.


Overall, dolls and stuffed toys will generate roughly $57.7 billion worldwide in 2023. This number doesn't include separately sold doll accessory sets or carriages, but finger puppets, marionettes and accessories are factored into the equation.


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