This article is published in collaboration with Statista
by Katharina Buchholz
54 percent of urban Indians surveyed for the Statista Global Consumer Survey said that they read print newspapers daily. This astonishing number is the highest out of the 50+ countries covered in the survey, showing the different pace India is setting when it comes to print publications.
Another high result - 44 percent – came out of Austria and was the highest among European countries. In neighboring Germany, newspapers only had a reach of around 30 percent, a number comparable to that of South Africa.
In other nations, the decline of the printed press is more pronounced. Only 25 percent of French people and 20 percent of U.S.-Americans said they read print publications daily – at least in the two weeks before they were surveyed. China and Brazil had even lower interest in the printed word among their populations.
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