Products Suddenly Interesting During a Lockdown
This article is published in collaboration with Statista
by Martin Armstrong
All of those now living in lockdown conditions due to the coronavirus pandemic have had to adapt their lives to some degree. Part of this process has resulted in the need to buy products which they previously had no interest in whatsoever.
Take the bidet, for example. According to figures from trend analysts Glimpse there has been a 379 percent increase in online interest for the bathroom fixture over the 30 days up to March 31. The share of people looking into this product with the genuine intention of buying one compared to those who wanted to find out what on earth a bidet is, remains unclear. That said, Glimpse says its 'interest' levels are gauged via "hundreds of millions of consumer behavior signals from across the web".
Looking at the other products selected here with significant increases in interest, a clear focus on keeping fit and healthy while stuck within the confines of our homes can be seen, with a massive 725 percent increase for dumbells and 532 percent for vitamin C gummies. A laptop mouse combined with an external monitor will also be very handy for those lucky enough to be able to work from home during the crisis.
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