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Stocks and Shares: A Young Person's Game?



This article is published in collaboration with Statista

by Martin Armstrong


If you were to receive $100,000, how would you choose to invest it? Would you even invest it at all? Respondents to the recent Finance and Assets special edition of Statista's Global Consumer Survey were busy spending their imaginary riches when posed the question this summer. The most popular response was 'shares, equity funds, investment funds', but as this infographic shows, the enthusiasm for the stock market varied greatly by generation.


With multiple choices possible, 81 percent of U.S. Gen Zers said they would invest in stocks and shares, with this figure falling the older the respondents got. Just 49 percent of the silent/baby boomer generation chose this option. Clear differences were also observed in the respondents choosing cryptocurrency: 61 percent of Gen Z respondents said they would invest in this area, compared to just 10 percent of the oldest respondents.


What's the fun in ploughing all of your cash into investments, though? 58 percent of Generation Z respondents said they would not invest everything, compared to just 30 percent of the silent/baby boomer generations.


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