This article is published in collaboration with Statista
by Martin Armstrong
Most smartphone users have at least one app which they couldn't live without, be it for their favorite social media platform or perhaps messaging. Survey data from Audience Project shows that for Americans, Facebook is at the top of this list for the most people and is the app most commonly cited as one they could least do without. Closely linked, Instagram is in second place, while Gmail makes up the top three "essential" apps on mobile.
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