The Nations Keeping it Casual

raquelgoulartra
10 hours ago
2 min read

This article is published in collaboration with Statista

by Katharina Buchholz

A survey by Statista Consumer Insights has found that not all preconceptions about casual fashion lovers are correct when looking at what countries prefer the style. English-speaking countries scored high overall, but surprisingly, more Brits and Australians said they loved to walk around in joggers or jeans and a t-shirt than Americans did. According to the survey, 69 percent of respondents in the U.S. said they wore casual fashion regularly, compared to 76 percent in the United Kingdom and 80 percent in Australia, arguably another nation known for being very casual.

However, the kings and queens of casual can be found in Asian countries the Philippines and Singapore. While the latter city state is also known for its preppy and high-end styles, 82 percent of Singaporeans said they loved casual wear, only surpassed in the survey of 32 countries by 84 percent saying the same in the Philippines. In Indonesia, 78 percent agreed.

Another unexpected finding is the fact that Italians said they were frequent wearers of casual fashion almost as often as Americans did. According to the findings, 68 percent of Italians actually love the casual look, while only 21-22 percent in the country said the same about traditional, formal and business casual styles.

In fact, there is another European nations that is regularly snubbing casual clothes – Germany. Only 36 percent said the donned casual outfits regularly. However, this is not in favor of smart or traditional styles. While a third of Germans said they wore streetwear or urbanwear, the nation also defined its style as vintage, other and "don't know" more often. Swedes ditched casual styles just as often as Germans, but put a bigger focus on traditional looks as well as athleisure. A non-European nation where the majority doesn't like casual clothes is Saudi Arabia, where people showed eclectic tastes across the board of all modern and traditional styles.

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