The World's Most Valuable Brands 2020
This article is published in collaboration with Statista
by Claire Jenik
According to the newly released Best Global Brands 2020 report from Interbrand, the company which boasts the largest value backing up its brand is currently Apple, with an estimated $322.9 billion - taking it again to the top of this particular list. A touch behind is Amazon, with a value of $200,677 billion. Jeff Bezos' company was even able to increase its brand value by 60 % compared to last year. Tech still dominates the top ten, in fact, as do U.S. brands with three geographical exceptions : the South Korean giant Samsung , Japanese car manufacturer Toyota as well as Mercedes Benz (Germany).
Amid a global pandemic, social media an d communicationbrands have fared well in the past 12 months with Instagram (#19), YouTube (#30) and Zoom (#100) entering the rankings for the first time. Tesla has re-entered the rankings at #40 with a brand value of US$12,785m, having last appeared in the Best Global Brands table in 2017.
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