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Electronics, Toys and Fashion Dominate E-Commerce Sales


This article is published in collaboration with Statista

by Florian Zandt


Cyber Week, Black Friday, Amazon Prime Day: The online shopping year has been segmented by various time-sensitive, deal-heavy campaigns for some years. While the specific platforms may offer different deals on different types of products, the highest share of e-commerce revenue is generated in three segments.


As our chart based on Statista Market Insights shows, almost two thirds of sales value can be traced back to the electronics, toys, hobby & DIY as well as fashion segments. Electronic devices topping the list is hardly surprising since this segment contains traditionally pricey consumer goods like smartphones or laptops and household appliances like washing machines, stoves or refrigerators. Considering the price factor, fashion taking up almost 20 percent of the global e-commerce revenue is the more remarkable feat, making up for what the individual items lack in price with their sheer volume sold.


When looking at the future of e-commerce, Statista analysts see online food shopping becoming one of the segments with the highest growth potential, potentially doubling its revenue from $330 billion in 2023 to $620 billion in 2027. Even so, revenue from this segment won't come close to the big three in the near future. In 2027, sales in the electronics, toys, hobby & DIY and fashion categories are expected to cross the $1 trillion threshold. The biggest markets, now and in the future, are China, the United States and Japan, with expected revenues of $2 trillion, $1.4 trillion and $224 billion, respectively, in 2027.


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