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How the World Dates Online

This article is published in collaboration with Statista

by Katharina Buchholz

More and more people are looking for (and finding) a partner with the help of dating apps and platforms. According to Statista's Digital Market Insights, online dating providers are expected to have reached 441 million active users worldwide by the end of 2023. The segment is expected to generate approximately $8.7 billion in revenue globally through online dating, casual dating and matchmaking services.

The United States is the country with the highest percentage of its population using online dating services at 21.9 percent. It is also the country in which the segment generates the most revenue, with an expected market size of $2.5 billion in 2023.

The United States is the clear market leader, but online dating is also quite popular in European countries such as the UK (19.1 percent penetration rate) or France (12.7 percent). Despite usage relative to population being lower in India and China (at 9.1 percent and 5.8 percent, respectively), the sheer size of the countries’ populations translates into revenues that by far surpass those generated in European countries. The countries have big online matchmaking markets generating around three quarters of these online dating service revenues.

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