Most Travelers Shop Around Before Booking a Trip

This article is published in collaboration with Statista

by Thomas Hinton

When booking a trip, nearly two-thirds of U.S. travelers shop around on more than one online travel platform. A 2026 survey by iSeatz found that 34% of respondents regularly compare offers across multiple platforms, while another 31% primarily use one platform but check one or two others. Just one in five plan and book their entire trip on a single platform.

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