top of page

Create and Learn Books - a quick and easy way to learn by doing

Writer's pictureCreate and Learn

Sports Betting Legalization Frees Huge Canadian Demand


This article is published in collaboration with Statista

by Martin Armstrong


When single-game sports betting was legalized in Canada in the summer of 2021, a massive wave of demand was unleashed. According to estimates by Statista Market Insights, that year saw 6.1 million online users and a penetration rate of 16 percent. By 2023, there are expected to be over 16 million people placing online sports bets, making for an astonishing 42 percent penetration rate.


That's just the beginning though, as according to Statista analysts, the market is expected to grow even further up to 2027, with a forecast 24 million users and a penetration rate of 59 percent. Taking the UK as an example of a more mature market for comparison, the sheer scale of the growth, even after just two years, becomes clear - not just expanding to the same size in a rapid amount of time, but significantly outgrowing it.


This doesn't necessarily represent the typical behavior of an unshackled market, either. A similar legalization in the United States, for example, has so far developed in a far more subdued manner. According to Statista Market Insights, online sports betting in the U.S. - legal since 2019 - has a penetration rate of just 9 percent in 2023, and is forecast to reach just 14 percent by 2027.


Start leaning Data Science and Business Intelligence tools:


Comments


The 100 Page Book - Python

Uncomplicated and easy to assimilate structure

Python The 100 page book - cover.png

Power BI – Business Intelligence Clinic

One dataset multiple solutions. Start your journey into the Business Intelligence world with this book.

Power BI 2019.jpg

Excel – Business Intelligence Clinic

One dataset multiple solutions. Start your journey into the Business Intelligence world with this book.

Excel BI ebook 2019.jpg

Power BI, Excel and Tableau – BI Clinic

Learn how to create Dashboard using Power BI, Excel and Tableau.

BI Clinic Complete Single cover.jpg

Power BI Academy: HR Recruitment

Create a complete dashboard for Human Resources. Bonus: 10 Templates

ebook.png

Tableau – Business Intelligence Clinic

One dataset multiple solutions. Start your journey into the Business Intelligence world with this book.

Tableau ebook 2019.jpg

Thanks for submitting!

Subscribe to get tips and free material

bottom of page